Morale

Morale


Latest Music

Background

Morale is derived from Morality; it bares a deeper meaning when you experience his music. Morale was born in the shanties of meadowlands. He spent half of his life in Soweto. His parents did not want him to miss the opportunities they didn’t get. So they worked hard to give him the best education that would later on mold the artist.
He represents the hustle culture, the grinding, and the story from rubles to glory. He is without doubt street credible. A purist when it comes to his music. Uncompromising when it comes to industry perks and marketing gimmicks. He is a force to reckon with, perhaps the voice of this generation.

Morale is CEO and Founder of Neo Shanty. Neo Shanty is a publishing company and Record company. Mr Jo’ Burg aka Veritaz signed himself to his own record company and attained himself a licensing deal from Uproot Records. With driven sales man vigor Morale is an excellent entrepreneur rapper that lives the culture of Hip hop. The flamboyant rapper is patriotic about where he comes from; through his product he carries the spirit of urban culture in his environment. Always aiming higher and over ambitious, his music is for a rising global village. Opportunities and a great demand have branched Morale’s company Neo Shanty into a clothing and accessory producer. Within an influx of powerful music, fashion and urban trends Neo Shanty is an urban lifestyle ambassador.

The first traces of Morale were his appearances on Domestic Violence, Glitterati 1 and 985 mixtapes. His popularity was vastly heard on Rhyme & Reason (Metro Fm), The Essence (5fm), and Yfm. The artist was loved and published in music magazines. . His song; Best Endz was number one for the longest period on Metro FM, Tbo Touch show. A controversial song called Polygamy was also number one. These songs were from his mixtape called “The Rising Son” which won the first Hype Awards. “The Rising Son” put Morale on the map.

His talent attracted Ghetto Ruff and lead to talks with Lance but nothing came of it. The opportunity was scooped by Uproot records and Morale had a chance to release is first official album called the “Rising Star” through Neo Shanty/Uproot. “Rising Star” is a classic and album that is well balanced. It flourishes with swag, raw talent and orthodox flows that make Morale’s music authentically his own. He ultimately stands out because he is comfortable with his style. He showers us with content that gives his music a distinct signature. His truly a Rising Star.

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